Wednesday 10 November 2010

Why do companies fail and succeed?

In class we discussed the reasons why companies fail and why they succeed. These could be seen as opposites, but in actual fact they are not, especially if your definition of success is not just surviving.

Lack of passion, inability to convey the value of your product to customers, lack of cash flow (in my mind a big one), bad company culture, poor environmental analysis, no finance and so on were pinpointed as reasons why companies fail.

The concrete reasons behind success are harder to pinpoint, but we can say that you do well on all of the above.

The thing is that all these things are connected: if you can't convey your value proposition to customers, you have no cash flow and you get no financing for growth. Also, who wants to work for a company that has no customers and doesn't grow? Its all related. Its the blanket (see video).

1 comment:

  1. What if your definition of success is "just surviving". Mine is!

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