Genital operations

Part of the first unit of our Entrepreneurship course involves taking an external idea and trying to commercialize it. We were lucky enough to get a project that was invented by two nurses who want a better way to have removable underwear for people having surgery in the genital region. Hands on research required.

Currently the problem is that there are too many buttons on the flap that can be removed for surgery, so surgeons or nurses often just cut the underpants off because it takes too long to take off. Other methods are too expensive to produce. Normally cleaning these garments costs more than to buy a new one, so this has been deemed to be worthy of a second look.

We need to come up with a product, a market and a business model for this. Oh, and we have around one day to do this... This is part of the intense program.

The nurses need to be contacted and we need to come up with feasible ideas.

If we come up with something really great, I won't be writing this blog anymore because they don't have affordable internet options for ocean going yachts yet :) (or maybe they do)...